Yes – it had to happen and it has happened – quickly. The word regenerative is hardly out of the starting box and now there is a brand, Land to Market Australia, to showcase produce from regenerating landscapes. It includes an ‘ecological outcomes verified’ quality assurance program that doesn’t specify practice or process but aims to monitor changes to the ecological health of the landscape.
This augers well for the beginnings of a process that promises to transform the thinking about agriculture in this country.
It is a farmer-led project and whilst many of these farmers practice Alan Savory’s Holistic Management, they are clear that the program is focused on outcomes not process and is available to all producers anywhere in Australia.